Brett Hollenbeck

Hollenbeck_Brett RDP_5136


I am an Assistant Professor at UCLA Anderson School of Management. My research is in empirical industrial organization and quantitative marketing. You can find my CV here.


The Economic Advantages of Chain OrganizationRAND Journal of Economics, 2017, Vol. 48(4), p. 1103-1135

Online Reputation Mechanisms and the Decreasing Value of Chain AffiliationJournal of Marketing Research, 2018, Vol. 55(5), p. 636-654

  Selected Press:   Wall Street Journal  The Week

Working Papers:

Advertising Strategy in the Presence of Reviews: an Empirical Analysis”  (with Sridhar Moorthy and Davide Proserpio) [conditionally accepted at Marketing Science]

Horizontal Mergers and Innovation in Concentrated Industries”  [R&R at Quantitative Marketing and Economics]

Taxation and Market Power in the Legal Marijuana Industry” (with Kosuke Uetake) [submitted]

“Revealed Preference Heterogeneity Through Online Ratings” (with Yufeng Huang)

“Leveraging Limited Loyalty Programs Using Competitor Based Targeting” (with Wayne Taylor)

“Firm Size and Entrepreneurial Learning: Evidence from Retail Lotteries” (with Renato Giroldo)

Working paper drafts available upon request.