Brett Hollenbeck


I am an Assistant Professor at UCLA Anderson School of Management. My research is in empirical industrial organization and quantitative marketing. You can see my CV here.


The Economic Advantages of Chain OrganizationRAND Journal of Economics, 2017, Vol. 48(4), p. 1103-1135

Working Papers:

Horizontal Mergers and Innovation in Concentrated Industries

Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation

     Selected Press:
                 “Online Reviews Help Independent Hotels Steal Business From Chains” (Wall Street Journal)
                “Online Reviews as the Great Equalizer” (Asian Hospitality)

Advertising Strategy in the Presence of Reviews: an Empirical Analysis” (with Sridhar Moorthy and Davide Proserpio)

“Taxation and Market Power in the Legal Marijuana Industry” (with Kosuke Uetake)

“Revealed Preference Heterogeneity Through Online Ratings” (with Yufeng Huang)

“Leveraging Limited Loyalty Programs Using Competitor Based Targeting” (with Wayne Taylor)