Brett Hollenbeck

Hollenbeck_Brett RDP_5136


I am an Assistant Professor at UCLA Anderson School of Management. My research is in empirical industrial organization and quantitative marketing. You can find my CV here.

Find me on: SSRN, Twitter, LinkedIn


Horizontal Mergers and Innovation in Concentrated Industries”  Quantitative Marketing and Economics, 2020, Vol. 18, p. 1-37

Advertising Strategy in the Presence of Reviews: an Empirical Analysis”  (with Sridhar Moorthy and Davide Proserpio) Marketing Science, 2019, Vol. 38(5), p. 793-811

Online Reputation Mechanisms and the Decreasing Value of Chain AffiliationJournal of Marketing Research, 2018, Vol. 55(5), p. 636-654 (web appendix)

Selected Press Wall Street Journal  The Week, Asian Hospitality

The Economic Advantages of Chain OrganizationRAND Journal of Economics, 2017, Vol. 48(4), p. 1103-1135

Working Papers:

Taxation and Market Power in the Legal Marijuana Industry” (with Kosuke Uetake) [Accepted at RAND Journal of Economics]

Selected Press: UCLA Anderson Review, Leafy, Connecticut Post, Investorplace, Portland Business Journal, Sierra Sun Times

Winning Big: Scale and Success in Retail Entrepreneurship” (with Renato Giroldo) [Revise and Resubmit at Marketing Science](UPDATED FEB 2021) Video: FTC Microeconomics Conference (at 1 hour mark)

Leveraging Loyalty Programs Using Competitor Based Targeting” (with Wayne Taylor) [Revise and Resubmit at Quantitative Marketing and Economics]

The Market for Fake Reviews” (with Sherry He and Davide Proserpio) [Submitted] (UPDATED JAN 2021)

Selected Press: Business Insider, CNBC, The Economist, New York Times, Harvard Business Review, UCLA Anderson Review

Sales and Rank on” (with Sherry He)

“Revealed Preference Heterogeneity Through Online Ratings” (with Yufeng Huang)

*I am happy to provide the data used in “The Economic Advantages of Chain Organization”, “Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation”, or “Taxation and Market Power in the Legal Marijuana Industry.” Email me to request.