Brett Hollenbeck

Hollenbeck_Brett RDP_5136

Welcome

I am an Assistant Professor at UCLA Anderson School of Management. My research is in empirical industrial organization and quantitative marketing. You can find my CV here.



Publications:

The Economic Advantages of Chain OrganizationRAND Journal of Economics, 2017, Vol. 48(4), p. 1103-1135

Online Reputation Mechanisms and the Decreasing Value of Chain AffiliationJournal of Marketing Research, 2018, Vol. 55(5), p. 636-654

            Selected Press:   Wall Street Journal  The Week

Working Papers:

Horizontal Mergers and Innovation in Concentrated Industries”  [R&R at Quantitative Marketing and Economics]

Advertising Strategy in the Presence of Reviews: an Empirical Analysis”  (with Sridhar Moorthy and Davide Proserpio) [R&R at Marketing Science]

Taxation and Market Power in the Legal Marijuana Industry” (with Kosuke Uetake) [submitted

“Revealed Preference Heterogeneity Through Online Ratings” (with Yufeng Huang)

“Leveraging Limited Loyalty Programs Using Competitor Based Targeting” (with Wayne Taylor)