Brett Hollenbeck

Welcome

I am an Assistant Professor at UCLA Anderson School of Management. My research is in empirical industrial organization and quantitative marketing. You can see my CV here.

Publications:

The Economic Advantages of Chain OrganizationRAND Journal of Economics, 2017, Vol. 48(4), p. 1103-1135

Online Reputation Mechanisms and the Decreasing Value of Chain AffiliationJournal of Marketing Research, 2018, Vol. 55(5), p. 636-654

            Selected Press:   Wall Street Journal  The Week

Working Papers:

Horizontal Mergers and Innovation in Concentrated Industries” (R&R at Quantitative Marketing and Economics)

Advertising Strategy in the Presence of Reviews: an Empirical Analysis” [Updated 11/12/18] (with Sridhar Moorthy and Davide Proserpio) (R&R at Marketing Science)

Taxation and Market Power in the Legal Marijuana Industry” [Updated 11/12/18] (with Kosuke Uetake) (submitted)

“Revealed Preference Heterogeneity Through Online Ratings” (with Yufeng Huang)

“Leveraging Limited Loyalty Programs Using Competitor Based Targeting” (with Wayne Taylor)