Brett Hollenbeck

Hollenbeck_Brett RDP_5136


I am an Assistant Professor at UCLA Anderson School of Management. My research is in empirical industrial organization and quantitative marketing. You can find my CV here.

Check the data page if you are interested in any of the data used in my papers.

Find me on: SSRN, Twitter, LinkedIn, Google Scholar


Winning Big: Scale and Success in Retail Entrepreneurship” (with Renato Giroldo) [Forthcoming at Marketing Science] Video: FTC Microeconomics Conference (at 1 hour mark)

Leveraging Loyalty Programs Using Competitor Based Targeting” (with Wayne Taylor) [Forthcoming at Quantitative Marketing and Economics]

Selected Press: UCLA Anderson Review, Leafy, Connecticut Post, Investorplace, Portland Business Journal, Sierra Sun Times

Taxation and Market Power in the Legal Marijuana Industry” (with Kosuke Uetake) [RAND Journal of Economics, 2021, Vol. 52(3), p.559-595]

Selected Press: UCLA Anderson Review, Leafy, Connecticut Post, Investorplace, Portland Business Journal, Sierra Sun Times

Horizontal Mergers and Innovation in Concentrated Industries”  Quantitative Marketing and Economics, 2020, Vol. 18, p. 1-37

Advertising Strategy in the Presence of Reviews: an Empirical Analysis”  (with Sridhar Moorthy and Davide Proserpio) Marketing Science, 2019, Vol. 38(5), p. 793-811

Online Reputation Mechanisms and the Decreasing Value of Chain AffiliationJournal of Marketing Research, 2018, Vol. 55(5), p. 636-654 (web appendix)

Selected Press Wall Street Journal  The Week, Asian Hospitality

The Economic Advantages of Chain OrganizationRAND Journal of Economics, 2017, Vol. 48(4), p. 1103-1135

Working Papers:

The Market for Fake Reviews” (with Sherry He and Davide Proserpio) [Revise and Resubmit at Marketing Science]

Selected Press: WSJ, The Economist, New York Times, Harvard Business Review, Business Insider, CNBC, UCLA Anderson Review

Sales and Rank on” (with Sherry He)

Concentration, Retail Markups, and Countervailing Power: Evidence from Retail Lotteries” (with Renato Giroldo)

“An Analysis of Excessive Entry in the U.S. Discount Retail Sector” (with El Hadi Caoui and Matthew Osborne)

“Revealed Preference Heterogeneity Through Online Ratings” (with Yufeng Huang)


How Fake Customer Reviews Do – And Don’t – Work” (with Sherry He and Davide Proserpio), Harvard Business Review, 2020

How to Make Your Loyalty Program Pay Off” (with Wayne Taylor), Harvard Business Review, 2021

Exploiting Social Media for Fake Reviews: Evidence from Facebook and Amazon” (with Sherry He and Davide Proserpio), ACM SIGecom Exchanges, 2021, Vol.19(2), p.68-74