Brett Hollenbeck


I am an Assistant Professor at UCLA Anderson School of Management. My research is in empirical industrial organization and quantitative marketing. You can see my CV here.


The Economic Advantages of Chain OrganizationRAND Journal of Economics, 2017, Vol. 48(4), p. 1103-1135

Online Reputation Mechanisms and the Decreasing Value of Chain AffiliationJournal of Marketing Research, 2018, Vol. 55(5), p. 636-654

            Selected Press:   Wall Street Journal  The Week

Working Papers:

Horizontal Mergers and Innovation in Concentrated Industries” (R&R at Quantitative Marketing and Economics)

Advertising Strategy in the Presence of Reviews: an Empirical Analysis” [Updated 11/12/18] (with Sridhar Moorthy and Davide Proserpio) (R&R at Marketing Science)

Taxation and Market Power in the Legal Marijuana Industry” [Updated 11/12/18] (with Kosuke Uetake) (submitted)

“Revealed Preference Heterogeneity Through Online Ratings” (with Yufeng Huang)

“Leveraging Limited Loyalty Programs Using Competitor Based Targeting” (with Wayne Taylor)